The Next Evolution in Research

Intelligence
Embedded in
Every Phase of Research

Mercury establishes the industry standard for AI-assisted research methodologies — combining embeddable in-survey intelligence, all forms of media and message testing, breakthrough real-time qualitative probing at scale, an extraordinary analytics platform, and a unified AI analysis environment that moves from questions to confident decisions with unprecedented speed and depth.

MercuryIQ — Live Survey
Fielding Active
● MercuryIQ — Live Survey N = 0 / 500
Q8 — Open End
In your own words, describe how this product makes you feel. Be as specific as you can.
It actually makes me feel more confident when I'm presenting to clients — like I actually know what's going on beneath the numbers, not just reporting them.
MercuryIQ — Keyword Probe Triggered on "confident"
"You mentioned feeling more confident. Can you tell us more about what specifically drives that feeling?"
Triggered for 312 respondents Avg. response: 2.4 sentences
Probe response
MercuryAI quantifying probe responses across 312 open-ends…
0
Responses
0
IQ Probes
0:00
Field Time
Segment: All Respondents 18–34 35–49 50+
"Summarize the key emotional themes from open-end responses — what do the MercuryIQ probes reveal?"
Ask MercuryAI
Theme #1 — Confidence
18–3454%
35–4971%
50+68%
48% of open-ends N=312 probes
Theme #2 — Credibility
Senior analysts74%
Mid-level58%
Junior staff39%
31% of open-ends IQ sourced
IQ Probe Verbatim — Senior Analyst, Age 35–49
It's the depth — I can explain the why behind the numbers, not just show percentages. My clients trust my recommendations more because I can back them up.
AI-Surfaced Themes Across All Probes
Analyst confidence Client credibility Depth vs. percentages Qualitative evidence
Sources: N=500 Survey IQ Probes (N=312) Dial Test · Session 1 Focus Group Transcript
Live Survey · MercuryIQ Active
20+
Years establishing research innovation standards
10×
Faster time-to-insight vs. traditional analysis
500+
Global research and strategy clients
N∞
Qual depth at any quantitative scale

How can Mercury work with you?

Whether you need survey programming and hosting support, API access to the most high tech tools on the market, online focus group or IDI project execution, data uploads of your external surveys or meeting videos to our Analytics Workbench, want to participate in our monthly omnibus survey, or need full-service, end-to-end study design, execution and analysis with the help of our team of expert researchers, Mercury has you covered.

Pick the right starting point for your team.

 

Request a Demo
Let Us Do the Programming, Hosting, & Fielding
Survey programming, execution and fielding with MercuryIQ + Workbench included
Access MercuryAI via the Analytics Workbench
Bring your existing data and let Ask MercuryAI do the analysis
Embed Mercury in Your Platform
API integration guide for Qualtrics, Dynata, Decipher + others
Work with a Team of Expert Researchers
Custom methodology consultation, design, and execution for complex research programs
Participate in Our Omnibus
Every 2nd Wednesday of the month, Mercury Analytics interviews n1000 U.S. Gen Pop

Built for Research-Driven Industries

PR & Communications

Message testing, reputation research, crisis comms

Advertising & Media

Ad pre-testing, dial testing, campaign tracking

Political

Voter sentiment, debate dial tests, issue tracking

Consumer Goods

Brand equity, concept testing, packaging research

Media & Entertainment

Content testing, format evaluation, pilot research

A Survey Technique Never Before Possible

Qual Depth. Quant Scale.
One Study.

Traditional research forces a choice: deep understanding from qualitative IDIs with small samples, or statistical confidence from quantitative surveys with no qualitative depth. MercuryIQ eliminates that tradeoff.

By embedding adaptive IDI-level probing directly within large-scale quantitative surveys, MercuryIQ produces statistically significant understanding across both dimensions simultaneously — a breakthrough that has never been possible before.

Before Mercury
—Quant survey OR qual IDI — never both at scale
—Separate fielding phases, weeks apart
—No statistical significance for qualitative findings
—Analyst interpretation bridges the gap
With Mercury
→ Quant AND qual in a single survey field
→ Adaptive probes triggered in real time
→ IDI depth across all survey participants simultaneously
→ Real-time AI quantification of qualitative responses

See MercuryIQ in Action

Every Tool.

One Ecosystem.

Mercury’s full suite of research tools — all embeddable, all AI-enhanced, all feeding into the Workbench.

EmBeddable

MercuryIQ

MercuryIQ is patent-pending intelligence that evaluates responses in real time to ensure they are substantive and on-topic, dynamically asking smart follow-up questions.

Learn more→

Embeddable

M2M Dial Testing

Mobile-friendly moment-to-moment testing for video and audio content — with real-time visualization and API deployment in any platform.

Learn more→

Embeddable

Text Highlighting

Text highlighting shows exactly which words and phrases resonate — with MercuryIQ probing to understand the emotional why behind every highlight.

Learn more→

Embeddable

Spotlight Image Testing

Heatmap-based click and touch testing for print ads, packaging, and visual concepts — with real-time segment cuts and MercuryIQ depth.

Learn more→

Embeddable

Media Blog

Self-recorded video responses embedded within quantitative surveys. True one-on-one qualitative insight at scale — instantly analyzed by MercuryAI.

Learn more→

Embeddable

Flipbooks

Mercury’s Flipbooks present multipage print media in a natural way that allow respondents to see and flip each page in a manner that emulates the physical turning of pages, both forward to the next page or backwards to the previous page.

Learn more→

Deploy Mercury In Existing Platforms

Mercury’s technologies are fully embeddable via API — operating inside client-owned surveys and environments without requiring workflow changes. Advanced media testing, MercuryIQ qualitative probing, and Workbench analysis integrate seamlessly wherever research runs.

 

MercuryIQM2M Dial TestingSpotlight Image TestingText HighlightingFlipbooksMedia Blogs

Explore the API

// Mercury tools M2M dial testing Video + audio rating MercuryIQ probing AI follow-up at scale Message testing Text highlighting Spotlight testing Image heatmaps Flipbooks Print-like experience Full suite REST API { } JSON // Client platforms Qualtrics Dynata Decipher Confirmit Any survey platform API call POST /v2/embed/dial-test { "survey_id" : "QX-4821", "media_url" : "https://..." } Zero disruption Client owns all data Real-time data return Mercury tools deploy inside your existing workflow via API

Ask a Question.
Get a Report.

The Workbench unifies data from every source — surveys, focus groups, IDIs, dial tests, image tests — into a single AI-enabled environment. Ask MercuryAI anything about your project and receive structured, evidence-backed insights in seconds.

Mercury Analytics · Brand Health Tracking
Brand Health Executive Brief
Multi-Wave Tracking Study · Core vs. Regional Segments · Weighted Data · April 2026
N = 1,012 Respondents Wave 4 of 4 · 5 Competitors
Study High
Core Favorability T2B
85.8%
#1 among all brands
−26.6 pp Gap
Regional Favorability T2B
59.2%
vs. 85.8% Core
+5.0 vs. #2
Core Net Promoter Score
+36.0
Study high — all waves
3-Wave ↓
Regional Net Promoter Score
−16.8
47.2% Detractor rate
Brand Funnel — Core vs. Regional
Core
Regional
Unaided Awareness −12.9 pp
Core
24.5%
Reg
11.6%
Favorability T2B −26.6 pp
Core
85.8%
Reg
59.2%
Consideration T2B −36.6 pp
Core
84.2%
Reg
47.6%
Usage Share −36.5 pp
Core
42.7%
Reg
6.2%
NPS — Competitive Landscape
BrandCoreRegionalGap
Client Brand +36.0 −16.8 52.8
Competitor A +31.0 +31.0 0.0 ✓
Competitor B +9.3 +14.5 −5.2
Competitor C +2.3 +9.9 −7.6
Competitor D −21.1 +7.0 28.1
Core NPS W1→W4 +36.0
Reg NPS W1→W4 −16.8
Brand Attributes — Biggest Gaps
Comprehensive Care −32.0 pp
Core
79.9%
Reg
47.9%
Seamless Experience −26.7 pp
Core
74.5%
Reg
47.8%
Worth Traveling To −22.8 pp
Core
68.0%
Reg
45.2%
+65.4pp
Core Net Loyalty
+9.3pp
Reg Net Loyalty
Awareness
Favorability
Consideration
NPS
Usage Share
Net Loyalty
24.5%
Core
85.8%
Core
84.2%
Core
+36.0
Core
42.7%
Core
+65.4pp
Core
11.6%
Regional
59.2%
Regional
47.6%
Regional
−16.8
Regional
6.2%
Regional
+9.3pp
Regional
Mercury Analytics · Brand Health Tracking · Wave 4 · N=1,012 weighted · T2B unless noted · April 2026 Ask MercuryAI
Mercury Analytics · Brand Lift Study
Creative Effectiveness Dashboard
Forced-Exposure Study · 3-Cell Design · Weighted Data · February 2026
n = 643 Respondents Control + 2 Exposed Cells
Top-of-Mind Awareness Lift
+46pp▲ Exec. 1
16% control → 63% exposed
Brand Favorability Lift
+8.4pp
63% control → 72% exposed
Purchase Intent Lift
+6.8pp
57% control → 63% exposed
Content Liked
68%
Both creatives · exposed only
Brand Lift — Key Metrics
Control
Exec. 1
Exec. 2
Top-of-Mind Aware. +46pp / +30pp
Control
16%
Exec. 1
63%
Exec. 2
46%
Brand Favorability +6.6pp / +8.4pp
Control
63%
Exec. 1
70%
Exec. 2
72%
Purchase Intent +6.8pp / +3.1pp
Control
57%
Exec. 1
63%
Exec. 2
60%
Brand Momentum +19.7pp / +14.1pp
Control
18%
Exec. 1
37%
Exec. 2
32%
Brand Attributes — Exec. 1 vs. Control
Additive-Free / Pure +24.4pp
Control
31%
Exec. 1
55%
Traditional Methods +15.3pp
Control
35%
Exec. 1
50%
Premium / High-Quality +12.1pp
Control
52%
Exec. 1
64%
Authentic Brand Story +11.8pp
Control
38%
Exec. 1
50%
Sophisticated / Upscale +9.4pp
Control
44%
Exec. 1
53%
Open-End Verbatims — Exposed Respondents
Creative Exec. 1 · What did you like?
"I liked the interesting visual of the bouncer actively keeping out the additives. It was clever, and informative — a good-humored way to make it clear about simple natural ingredients."
Creative Exec. 1 · What did you like?
"I like that it has only 2 ingredients. The way it illustrates the naturalness of the product was fun and colorful — the emphasis on only natural ingredients really landed."
Creative Exec. 2 · What did you like?
"The cartoons portrayed the brand as a political symbol but at the same time as a high-quality product. It was progressive and unique — I've never seen an ad like that."
Creative Exec. 2 · What did you like?
"I thought the cartoons were fun and the art style was very effective — very newspaper comic styled. It caught my eye immediately."
Executive 1 vs. Executive 2 — Head-to-Head Scorecard
Top-of-Mind Awareness
Ctrl16%
E163%
E246%
Exec. 1 wins
Brand Favorability
Ctrl63%
E170%
E272%
Exec. 2 wins
Purchase Intent
Ctrl57%
E163%
E260%
Exec. 1 wins
Brand Momentum
Ctrl18%
E137%
E232%
Exec. 1 wins
Content Liked
Ctrl—
E168%
E267%
Tie
Additive-Free Attribution
Ctrl31%
E155%
E243%
Exec. 1 wins
Mercury Analytics · Forced-Exposure Brand Lift Study · n=643 weighted respondents · 3-cell monadic design · Top-2-box unless noted Ask MercuryAI
Mercury Analytics · National Omnibus Survey
AI's Impact on Live Entertainment Value
Single-Cell Attitudinal Study · 5-Point Scale · Weighted to Census · April 2026
N = 1,004 U.S. Adults 829 Registered Voters
Largest Group
No Real Change
45.9%
Cautious middle dominates
Net Positive
"More Valuable" T2B
30.2%
16.8% "Much more valuable"
"Less Valuable" B2B
23.9%
11.5% "Much less valuable"
+6.3 pp
Net Score (T2B − B2B)
+6.3pp
Lean positive nationally
By Age — 27.9 pp Generational Swing
More Valuable
No Change
Less Valuable
18–24 +17.8
36%
18%
25–34 +21.8
38%
16%
35–44 +10.6
33%
23%
45–54 +2.6
28%
25%
55–64 −6.1
21%
27%
65+ −4.2
17%
24%
Ethnicity & Education — Deepest Divides
EthnicityT2BB2BNet
Black 45.1% 18.1% +27.0
Hispanic 39.4% 20.0% +19.4
White 25.5% 25.2% +0.3
EducationT2BB2BNet
Postgraduate 45.1% 14.7% +30.4
Bachelor's 34.2% 21.8% +12.4
Some College 27.8% 24.6% +3.2
< HS Diploma 20.1% 32.6% −12.5
Geography & Political Affiliation
Large City +14.3
36%
22%
Suburb +7.2
30%
23%
Small City +0.6
26%
25%
Rural −1.2
24%
25%
PartyT2BB2BNet
Democrat 34.8% 18.6% +16.2
Republican 30.2% 19.3% +10.9
Independent 24.1% 26.9% −2.8
Highest Net
Lowest Net
Widest Gap
T2B National
B2B National
No Change
+30.4
Postgrad
−12.5
< HS Diploma
42.9pp
Education
30.2%
National
23.9%
National
45.9%
Cautious Middle
Mercury Analytics · National Omnibus Survey · N=1,004 weighted U.S. adults · 5-point attitudinal scale · April 2026 Ask MercuryAI
45

Ready for the Next Evolution in Research?

See how Mercury embeds intelligence directly into your research process — from study design to confident decision. Pick the right starting point for your team.

 

Request a Demo
Where would you like to start?
Program and Field My Survey
Work with our project team to program, field, and manage your project
Upload External Surveys or Meetings
Bring your existing data and let Ask MercuryAI do the analysis
Embed Mercury in My Survey
API integration guide for Qualtrics, Dynata, Decipher + others
Run a Full-Service Project
End-to-end survey with MercuryIQ + Workbench included
Participate in Our Omnibus
Every 2nd Wednesday of the month, Mercury Analytics interviews n1000 U.S. Gen Pop